IT industry is not immune to the “New Shining Object Syndrome” that impacts other industries as well as consumers. Every once in a while we get a new technology or idea that grabs the attention of IT professionals and CIOs alike.
There have been many examples of these new ideas, some of which have endured the test of time and some that have not. There was once a huge excitement around Object Oriented Programming (OOP), SOA (Service Oriented Architecture), BI (Business Intelligence), ASP (Application Service Provider), Master Data Management (MDM), and now Big Data! Some of these ideas like OOP have been observed into the way we write our software where we no longer call it that. ASP (not the same as Active Server Pages) has evolved into SAAS (Software As a Service) and hardly anyone remembers about ASP anymore.
Big Data however, has created a huge buzz lately and the excitement is very contagious and seems to have gotten the attention of the media much more than the previous trends. The reason may be that unlike those other technical breakthroughs in the IT industry, this one has a strong business and even consumer impact. Though many do not clearly understand what Big Data means, they have by now a vague notion that it somehow involves or impacts them.
News such as the NSA’s (National Security Agency) tapping into the metadata of domestic and intentional phone communications to Google, Amazon, and other companies profiling consumer’s every click on the web has awaken fear and excitement in normal consumers. For this reason alone, it is no longer easy to ignore Big Data as a mere hype or “new shining object”, but perhaps a new reality which we are all forced to be reckoned with.
Big data itself and its potential is more analogous to the internet at its early days where only few understood its immediate potential and perhaps none could forecast its future potentials. Like the internet, the early days of Big Data is only accessible to few and far in between, and like the internet, unless it is readily available to the common man, it will not fulfill its full potential and depth.
Therefore, if I were a betting man, I would bet on the Big Data. But one should be weary of the hype, as like the internet, Big Data could find many .COM victims who may be blinded by the “new shining object” without knowing its risks and potentials of what makes it shine!